Merry Ambigumas.

The holidays tend to spark a lot of debate (enter the starbucks red cup). While at Publicis Sapient, we wanted to send a different kind of holiday greeting to cut some of the tension. We came up with "Merry Ambigumas", an All-Inclusive Non-Discriminatory Politically Correct End of the Year Well-Wishing. We took over the wall outside a local speak easy, the Violet Hour. And working with local artist, Vichcraft, we created a one-of-a-kind interactive mural with a light-up mechanism that only worked if people came together. We hoped the result would bring people together for a change during the holidays.

Accolades: Communication Arts Design Annual, Creativity International Platinum and Gold, ADDY Award

Role: Art Direction, Hand Painting and Wheat paste plastering in December in Chicago | Project: OOH, Experiential, Interactive

Creative Team: Jenna Blazevich (aka Vichcraft), Stephanie Ayoob, Joshua Koenig, Sapient Tech Engineer Team