MillerCoors Cape Line.

Hard seltzers have reshaped the landscape of the adult beverage category. MillerCoors needed a way to launch their product in a way that separated them from the brands already in play. For a brand that exudes carefree summer vibes, fun beaches and sunshine we wanted to whisk people away to that state of mind by creating a campaign that was more of an invitation to an imaginary place—Welcome to Cape Line.