MillerCoors Cape Line.

Hard seltzers have reshaped the landscape of the adult beverage category. MillerCoors needed a way to launch their product in a way that separated them from the brands already in play. For a brand that exudes carefree summer vibes, fun beaches and sunshine we wanted to whisk people away to that state of mind by creating a campaign that was more of an invitation to an imaginary place—Welcome to Cape Line.

Role: Art Direction, Design | Project: :15s TVC, Social, Print, Brand Photography Library

CCO: Andres Ordonez | Creative Directors: Erika Hillman, Michele Brandel | Copywriter: Brynna Aylward | Producer: Jeff Drooger, Nina Xoomsai | Photographer: Alberto Oviedo | Production: The Mill