Ziploc x BEAMS Japan.

When Japanese fashion brand BEAMS turned actual Ziploc bags into couture streetwear, we saw an opportunity to bring the collaboration onto US soil. We approached it like a streetwear drop scavenger hunt partnering with Fred Segal to launch a socially-driven activation in LA creating hype around the Spring accessory line the week before Coachella. Shoppable posters were plastered all over downtown Los Angeles. When users translated them using the Google Translate app it revealed a link from Japanese to English, sending them directly to the hidden products they could buy. Resulting in exclusive coverage by The LA Times and Hypebeast, 27.1 Million Impressions in 4 days and 6X higher social engagement than other brand efforts.

Knowing that Ziploc is primarily used for food storage and that this was a spring launch campaign, we created a concept and photoshoot that played on common spring fashion campaigns combined with food-like objects such as lemons for tennis balls and a frying pan tennis racket.

Role: Art Direction, Design | Project: Experiential, Interactive, Wild Postings, Digital, Social

Creative Director: Meg Farquhar | Copywriter: Lucy Butka | Producer: Matt Scoville | Photography: Beams Japan in-house creative team | Production: Flare